A History of Class
Parc Midtown, Phoenix’s newest luxury apartment community, resides at the former home of the iconic Phoenix Motor Company Mercedes-Benz Dealership. This distinguished location lends itself to a rich history and we are honored to continue with the traditions that made it so successful—a stellar team, top notch customer service, and an exquisite product that truly speaks for itself.
The dealership, which has since relocated to Scottsdale, was a staple of the growing Midtown area. It was founded by Phoenix Motor Company in 1934 as a Studebaker dealership and in 1959 established its Indian School and 3rd Avenue location. It was a small dealership back then and it wasn’t until the Theisen’s acquired it in 1964 that it came into its own. In 1985, it was expanded to feature an impressive glass showroom, a 70 bay service center, and a state-of-the-art parts and collision center. In the interest of preserving the unique architecture, the building’s general composition and style has been carried over into Parc Midtown’s novel design.
Evergreen Devco, Inc. purchased the property in late 2016 and commenced construction, delivering the first apartment homes in 2018. From the very beginning, Evergreen aimed to preserve the eye-catching structure with the intent of paying homage to its vibrant history. The glass showroom has now been transformed into an expansive leasing office, fitness center, resident lounge, Wi-Fi café, and six striking penthouse homes.
"We are proud to have been able to adaptively reuse the landmark Phoenix Motor Company property and expand it into a vibrant luxury apartment community,” Matt Evans, Regional President, Evergreen Devco, Inc. At every turn you’ll discover nods to Parc Midtown’s past as a Mercedes-Benz dealership. On a stroll through the resident lounge you’ll be dazzled by the giant Mercedes emblems, exclusive sculptures designed by a local artist and crafted from various auto parts, and walls adorned with Mercedes artwork and a timeline of the property’s history. Our lavish apartments are an extension of the overall design of the community, embracing both contemporary and classic themes. “Our history sets us apart from competitors in the area. We have found it to be a great talking point and our residents are happy to share details about our unique history with visitors,” said Xenia Higgins, Community Manager at Parc Midtown.
We forwent the concept of reinvention and instead, looked to the past for ingenuity and a unique living experience for our residents. Tour today to explore a reimagining of an historical piece of Midtown Phoenix! It all begins here at Parc Midtown-- your style, your home.